The year 2025 marked significant progress for OUMO, and we owe this growth to the tremendous support from our global community. You are the very core of our journey.
A special and heartfelt thank you goes to our community in China. Your immense support in 2025 provided OUMO with powerful momentum to drive forward.
On behalf of the entire OUMO studio, I extend our sincerest gratitude to every supporter. From the very beginning, you have been our most valued treasure. It is the trust that transcends borders that has empowered us to overcome challenges and reach where we are today.
If we were to choose a single theme for OUMO's 2025, it would be “Roots & Exploration.” It was a year of returning to our technical foundations while courageously venturing into the unknown.
A Year of Breakthroughs and Consolidation
A pivotal achievement of 2025 was the official launch of the Urkunet razor, turning a long-held technical vision into a tangible reality.
On the product front, we released a significantly greater number of limited editions than in previous years—including the Snake Year Edition, Movable Type Printing Series, and Dynasty Series—setting a new record for our annual design output. This accomplishment stems from our sustained investment throughout the year in CNC and precision engraving technologies. We have now mastered these tools, laying a solid groundwork for creating even more distinctive collector-grade pieces in the future.
The successful launch and widespread acceptance of our special editions, Epoch and Elixir, brought a crucial insight: the soul of an exceptional product lies not only in its materials but equally in the depth of its craftsmanship. In certain aspects, the mastery of process can indeed outweigh the choice of material itself.
While celebrating these achievements, we also reflected honestly on our shortcomings. In 2025, we introduced an overly high number of limited and collector's edition shaving brushes. Frankly, the pace was too rapid. After careful consideration, we have decided to shift our focus: moving from the speed of 'launching new' to the depth of 'perfecting the existing'. We will dedicate more energy to refining and iterating on our current portfolio, pursuing ultimate quality with a more rigorous approach rather than merely chasing quantitative growth.
Our 2026 Vision: Redefining the Relationship with Tools
Building on the lessons of 2025, OUMO's mission for 2026 is to anchor our efforts on a more fundamental proposition: redefining the relationship between the user and the shaving tool.
All our innovations and iterations will revolve around this goal, focusing on four key directions:
1. Classic Series Iteration: Making Refined Design More Accessible
We will undertake design-level iterations on some of our classic series: implementing partial refinements to regular models based on years of user feedback, while introducing new techniques for innovative textures and color combinations. More importantly, we will adapt the iconic design language from select limited editions for our standard lineup. By recreating OUMO's aesthetic essence with more accessible materials, we aim to allow a broader audience to experience our design philosophy.
2. Ground-Up Logic Innovation: The 'Cerberus' Handle Series
In 2026, we will introduce a groundbreaking special series centered on a new shaving brush handle structure, tentatively named 'Cerberus'. This series will rethink the very fundamentals of holding and using a brush—featuring a flattened design that evolves the traditional "pinch-grip" into a "full-palm hold," allowing the brush to become a true, natural extension of the hand.
As a new platform designed to carry multiple knots, the 'Cerberus' structure integrates modern design principles with industrial precision, aiming to deliver superior efficiency, distinctive aesthetics, and an unparalleled user experience. This is not merely a product innovation; it marks the formal beginning of OUMO's journey to reinterpret traditional wet-shaving tools with modern craftsmanship.
3. Core Component Upgrade: The ST-3 Knot Awaits
Research in synthetic fibers remains a key focus. In 2026, the ST-3 knot will debut, continuing the innovative legacy of the Super Fiber series. While the ST-1 excels as an all-rounder and the ST-2 focuses on cloud-like softness, the ST-3 strives to blend the strengths of both for more robust overall performance. In terms of materials, we will transition from 'DONGLI' fiber to BASF fiber, each possessing distinct inherent properties. We are excited about the new experiences and expanded choices the ST-3 will bring to the global community.
4. Deepening the Razor Category: Urkunet Iteration & SE Newcomer
The Urkunet razor has been available for over two months, and we are immensely encouraged by the generous positive feedback from the global community. Venturing into a traditional product category with a completely new parameter set was a risk, and we are grateful that the Assassin razor, tuned with these novel parameters, has met your expectations—giving our team great confidence.
Concurrently, we have identified areas for improvement in the Assassin's design. We are already implementing modifications and design iterations to address current observations and potential concerns. We are confident the next-generation Assassin will debut in an even more refined state.
Furthermore, our other SE razor has entered the engineering prototype and testing phase. It is currently undergoing internal iterations to ensure its launch is as close to perfect as possible. If all proceeds smoothly, this product is scheduled for a Summer 2026 debut. We will again conduct global testing, but having learned from the Assassin launch, we have optimized the testing process for better control and more precise feedback.
Beyond Existing Categories: New Horizons
Beyond enhancing our existing categories, we are actively planning new brands and products. Some of these initiatives spring from our years of OEM experience, evolving into independent retail brands. Others are innovative ideas for new tools, born from the synergy of our current knowledge and systems, aiming to create a complementary and mutually reinforcing ecosystem.
In 2026, OUMO will engage with even greater passion and meticulous care in serving our global community. Whether it's the foundational innovation of the 'Cerberus' structure, the performance leap of the ST-3, the iteration of classic series, or the launch of new brands, all efforts lead to one ultimate goal: to redefine the relationship between the user and the tool, delivering more possibilities, a superior experience, and products of greater value to cherish.
Closing Notes
Thank you for your trust and companionship. 2026 will be a year of exploration, innovation, and shared growth. Let’s continue this journey together, redefining what’s possible in the world of shaving.
Yours,
Carry
OUMO Studio